Last updated February 17th, 2024
This Cookie Policy explains our principles with regard to the collection, processing, and storage of your information. This policy specifically explains how https://lifeneverythinginbetween.com (“Company,” “we,” “us,” and “our“) uses cookies and other similar technologies to recognise you when you visit our Site at https://lifeneverythinginbetween.com (“Site“). It also explains what these technologies are, why we use them, and your rights to control our use of them.
In some cases, we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
What are cookies?
Cookies are small data files that are created and stored on your computer or other device when websites are loaded on your browser. Basically, it is how information is collected from website visitors to “remember” them and their preferences.
There are multiple purposes for Cookies:
- To make websites work and work more effectively.
- To provide personalised visitor experiences.
- To display advertisements (ads).
- To provide reporting information.
Cookies can be categorised as first-party cookies and third-party cookies. First-party cookies are cookies set by the website owner (in this case, https://lifeneverythinginbetween.com). Third-party cookies are those set by parties other than the website owner. Third-party cookies enable third-party features or functionality to be provided on or through our site. Examples of third-party cookies are:
- Advertising
- Interactive Content
- Google Analytics/ other analytics
Third-party cookies can recognise your computer or other device you used to visit our Site and other websites.
Why do we use cookies?
We use first-party cookies for the following reasons:
- Some cookies are for technical reasons for our Site to operate. We refer to these cookies as “essential” or “strictly necessary” cookies.
- Other cookies enable us to track and target the interests of our visitors and users to enhance the experience on our Online Properties. In other words, to enable a personalised experience for both visitors and registered users.
We use third-party cookies through our site for several reasons:
- Advertising
- Analytics
- Other purposes such as (Forms, interactive tools etc).
These are described in more detail below.
Where do we place cookies?
We set cookies in various locations across our Site. These include:
- On our Site
- In the administrative dashboards of our Site
- Jetpack plugin
- In the emails we send
How can I control cookies?
You can accept or refuse cookies through your web browser controls. As this varies from browser to browser, it is important that you visit your browser’s help menu for instructions and more information. Most browsers provide ways to control cookie behaviour, such as the length of time they are stored – either through built-in functionality or by utilising third-party logins.
For more information on how to manage and delete cookies, please visit:
For more information on advertising cookies, and how to manage them, please visit:
- About Ads (US-based)
- Your Online Choices (EU-based)
- Your Ad Choices (Canada-based)
Some opt-out programs can also be found here:
- Google Analytics – https://tools.google.com/dlpage/gaoptout
Cookies set by lifeneverythinginbetween.com
Our Site is powered by WordPress. Therefore, there are some cookies used by WordPress that are directly used on our Site.
For more information on the cookie policy for our Site host WordPress or third-party, please visit:
- WordPress: Cookie Policy
- Google Analytics: Cookie usage on website; Cookie Usage
The table below details the names of the types of first-party and third-party cookies served through our Site and their purpose.
Strictly Necessary/Essential: These are cookies that are strictly necessary or essential for our Site (https://lifeneverythinginbetween.com) to perform basic functions. They are designed to provide you with services on our Site and to use some of our Site’s features.
Functionality: These are cookies used to store preferences set by users or visitors, such as name, language, and location.
Performance: These cookies collect information on how you interact with our Site, including what pages you visited the most, as well as other analytical data. These details are only used to improve how our Site operates or functions.
Tracking: These cookies are set by trusted third-party networks such as Google Analytics. The aim is to track details such as the number of visitors and pageviews. This is done to improve the user experience.
Third-Party/Embedded Content: Our site uses different third-party applications and services to enhance the experience of our Site visitors through our Site host, WordPress.org. Some of these are:
- Social media platforms such as Instagram, Facebook, X etc. This is done through the use of the sharing button.
- Embedded content from platforms such as YouTube.
Therefore, cookies may be set and used by these third parties to track your online activity. It is important to mention here that we (https://lifeneverythinginbetween.com) have no control over the information that is collected by these cookies.
| Cookie Name | Purpose | Duration | Service | Provider |
| wordpress_test_cookie | Used to test that the browser can accept cookies | Session | WordPress | lifeneverythinginbetween.com |
| devicePixelRatio | Used to make the site responsive to the visitors screen size | Browser default (1 year) | WordPress | Lifeneverythinginbetween.com |
| _ga | Used to distinguish users | 2 years | Google Analytics | Lifeneverythinginbetween.com |
| _ga_<property-id> | Used to persist session state | 2 years | Google analytics | Lifeneverythinginbetween.com |
| showComments | Used to determine if Site prefer comments to be shown or hidden when reading the site | 10 years | WordPress | Lifeneverythinginbetween.com |
| tk_ai | Used for tracking | Browser default | WordPress | Lifeneverythinginbetween.com |
| cfuvid | Lifeneverythinginbetween.com |
The specific types of first- and third-party cookies served through our Site and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that allows us to recognize when someone has visited our Site or opened an email including them. This enables us, for example:
- To monitor the traffic patterns of visitors or users from one page within a website to another.
- To improve performance of our Site
- To deliver or communicate with cookies.
- To measure the success of our email marketing campaigns.
- To understand if you have come to our Site from an online advertisement displayed on a third-party website.
In many instances, these technologies are reliant on cookies to function properly. Therefore, by declining these cookies, you reduce their functionality.
Do you serve targeted advertising?
As mentioned preciously, third parties may serve cookies or web beacons on your computer or mobile device to serve advertising through our Site. These companies may use information about your visits to our Site and other websites to provide relevant advertisements about goods and services that may be of interest to you. They may also employ technology that is used to measure the effectiveness of advertisements. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.
It is important to reiterate that https://lifeneverythinginbetween.com have no control over the information that is collected by these cookies.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other reasons (legal, regulatory, and operational). Therefore, please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please contact us at: